{"id":1412,"date":"2019-03-22T14:47:38","date_gmt":"2019-03-22T14:47:38","guid":{"rendered":"https:\/\/web4.4imidev.com\/?p=1412"},"modified":"2026-01-05T07:39:01","modified_gmt":"2026-01-05T07:39:01","slug":"news-articles-and-feature-stories-guaranteed-generate-leads-and-sales-for-our-customers","status":"publish","type":"post","link":"https:\/\/web4.4imidev.com\/index.php\/2019\/03\/22\/news-articles-and-feature-stories-guaranteed-generate-leads-and-sales-for-our-customers\/","title":{"rendered":"News Articles and Feature Stories Guaranteed, generate leads and sales for our customers"},"content":{"rendered":"\t\t
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John Elliott, Founder of Power PR<\/a>, has led his manufacturing and technology marketing public relations firm into a whole new realm of PR over the past seven years. In fact, it\u2019s a new category of product marketing called\u00a0Performance-based Marketing Publicity<\/b>.<\/p>\n

Power PR offers guaranteed published stories, month-to-month contracts, razor-sharp marketing strategies, and an unusual performance\/statistics-driven account management team set-up.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Power PR\u2019s Performance-Based Marketing Publicity Method\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u201cPerformance-based Marketing Publicity can bring a company from non-existence into national prominence in a matter of days,\u201d<\/strong>\u00a0says Elliott. \u201cIt can educate prospects about a complex product at a fraction of the cost of display advertising. It can establish credibility for a company like no other product marketing tool.\u201d<\/p>\n

\u201cResults like 1,000 inquiries from a single article are possible,\u201d<\/strong>\u00a0according to Elliott, when using Performance-based Marketing Publicity. \u201cWe have had as many as 450 inquiries in one day from one article. We guarantee a client from 3 to 5 stories a month, and it\u2019s not unusual for us to exceed these figures; with statistics like these, we have no problem meeting our guarantee. Our clients clearly see there are real benefits to our Performance-based Marketing Publicity over traditional \u2018unsecured\u2019 PR.\u201d<\/p>\n

News Articles and Feature Stories in Performance-Based Marketing Publicity<\/h3>\n

Elliott points out that the most significant reason advertising doesn\u2019t work or pulls with poor results is that product marketing was not used first. \u201cDone right, it can increase the advertising response rate by 200% or more,\u201d says Elliott. \u201cProduct marketing is to mass media what word-of-mouth is to one-on-one contact. Its effectiveness is based on the power of objective third-party endorsement. Everyone agrees that word of mouth is powerful promotion. Our program is like having thousands of word-of-mouth messages happening at once. Because of the number of stories we get published, it makes a more efficient form of marketing than advertising.\u201d<\/p>\n

In the development of Performance-based Marketing Publicity, Power PR has stripped public relations activity to its bare bones and rebuilt it based on the fundamentals of sound product marketing techniques, including market research, competitive analysis, and strategic positioning.<\/p>\n

This allows the firm to provide an\u00a0unprecedented strategic marketing capability<\/a>\u00a0for its clients and integrate this marketing strategy throughout every aspect of its PR campaigns. The result is stories with a high level of acceptance by both the client\u2019s targeted audiences and publication editors.<\/p>\n

This is the first cornerstone of Performance-based Marketing Publicity and one that differentiates it from \u201ctraditional\u201d publicity efforts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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A Different Kind of PR\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Second, Power PR\u2019s Performance-based Marketing Publicity program deals with editors at industry publications quite differently than traditional PR firms. Instead of employing a mass blast fax in a shotgun approach, Power PR chooses to communicate and interest editors directly through one-on-one phone communication. In doing so, editors are more likely to see the actual value of the article for their publication and, therefore, are more willing to use it. Consequently, Power PR can typically generate more quality published articles for its clients.<\/p>\n

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Project Management Teams\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Finally, Power PR\u2019s Performance-based Marketing Publicity program mandates a very highly tuned project management team, each member of which is fully accountable for the success of the client\u2019s program. This team encompasses the hands-on marketing, media, creative, and account management personnel and senior-level account supervisors, who use daily production targeting and statistical management to maintain optimum production for their clients. It also ensures that clients receive continual communication on their projects and that the team is available to their clients whenever desired.<\/p>\n

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This level of project management and client accountability is relatively unheard of in the PR world but necessary to consistently achieve successful campaign results.<\/p>\n

With the above systems in place, the Performance-based Marketing Publicity program can provide and deliver upon its published article guarantee of 3 to 5 stories monthly, depending on the program. But also gives Power PR the confidence and leverage to offer clients a month-to-month contract, which is very appealing to any client. The point is that if the program delivers, clients are not interested in leaving.<\/p>\n

\u201cUsing traditional PR methods, no PR firm could offer a guarantee or a month-to-month contract and stay in business very long,\u201d says Elliott. \u201cThe only way you could do it is to provide a Performance-based Marketing Publicity program based on sound marketing strategy, personalized publication handling techniques, and truly accountable client management. Only that could ensure published stories, such as we have in place here.\u201d<\/p>\n

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Power PR\u2019s Marketing Publicity Program is Not For Everyone.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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First, the firm specializes only in product marketing. Second, localized or regional campaigns are not accepted. Clients must be willing to go at least nationally. And third, Power PR is very selective in what companies it takes on board, with only a limited number of clients accepted at any given time. Frequently, there is a waiting list. However, if you get on Power PR\u2019s roster as a client, results are pretty much guaranteed with our project management teams.<\/p>\n

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSteve Johnson, Marketing Director for DPI Labs, Inc. - an Aerospace Manufacturer in La Verne, California\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\u201cPower PR can deliver to your organization an audience exposure that is more cost-effective and credible than advertising. They have shown a consistent ability to place within industry-specific publications high-quality, detailed articles about our products and services. The result has been our exposure into the minds of prospects and customers \u2013 hundreds if not thousands of major decision-makers.\u201d\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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As more and more manufacturers are exposed to Performance-based Marketing Publicity and become accustomed to the volume of published stories and the client-agreeable business climate, it is only a matter of time before \u201ctraditional\u201d public relations approaches become obsolete.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Expansion\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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As sales increase to new heights, expansion will occur.<\/p>\n

Here are some examples of\u00a0Power PR clients<\/a><\/strong>\u00a0that have achieved expansion through our Marketing Publicity Program:<\/p>\n