{"id":1364,"date":"2019-03-22T15:08:26","date_gmt":"2019-03-22T15:08:26","guid":{"rendered":"https:\/\/web4.4imidev.com\/?p=1364"},"modified":"2026-01-05T07:16:06","modified_gmt":"2026-01-05T07:16:06","slug":"5-steps-to-successful-sales-lead-generation","status":"publish","type":"post","link":"https:\/\/web4.4imidev.com\/index.php\/2019\/03\/22\/5-steps-to-successful-sales-lead-generation\/","title":{"rendered":"5 Steps to Successful Sales Lead Generation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1364\" class=\"elementor elementor-1364\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe89991 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"fe89991\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-65a6bba e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"65a6bba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3c629 elementor-widget elementor-widget-text-editor\" data-id=\"5d3c629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To make headway against an established market leader or bring a new product to market, you need to reach a large number of potential customers repeatedly with your message. To accomplish this task, Power PR employs advanced\u00a0<em>marketing publicity<\/em>\u00a0techniques to take each client through the following 5 steps. Through a sustained program, many of our clients achieve record expansion.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0fa8c0 elementor-widget elementor-widget-heading\" data-id=\"f0fa8c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impressions\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6d50e3 elementor-widget elementor-widget-text-editor\" data-id=\"b6d50e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Like launching a rocket into orbit, it takes a tremendous amount of initial energy to launch a company or product from obscurity to a state of recognition.<\/p>\n<p><strong>The first goal of a\u00a0<em>marketing publicity<\/em>\u00a0<em>program<\/em>\u00a0is simply to drive up the number of impressions \u2013 or number of times your potential customers receive your message \u2013 as quickly, broadly, and inexpensively as possible.<\/strong><\/p>\n<p>Of course, the message is of utmost importance.<\/p>\n<p>You will waste time and money if prospects don\u2019t believe your message. To increase the credibility of your message, we utilize the power of objective, third-party endorsements by interviewing and including testimonials in our articles from your customers and industry experts.<\/p>\n<p>As a result, Power PR is able to carefully construct powerful feature articles, customer testimonials, and new product press releases that deliver your key message.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e42cb0 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5e42cb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 32H336c-26.5 0-48 21.5-48 48v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48zm-288 0H48C21.5 32 0 53.5 0 80v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSteve Johnson, Marketing Director, DPI Labs\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPower PR has shown a consistent ability to place within industry-respected publications various high-quality, detailed articles about our products and services. The result has been increased exposure into the minds of prospects and customers\u2013hundreds if not thousands of major decision-makers interested in our products.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-673b014 elementor-widget elementor-widget-text-editor\" data-id=\"673b014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Power PR tracks impressions by considering the quantity of published articles (we guarantee 60 per year, the minimum for our full product publicity program) as well as the circulation of those publications. These statistics give you a good idea of how many potential customers we reach with your message.<\/p>\n<p>If you aren\u2019t generating 60 or more published articles per year about your company or products, you are not creating the quantity of credible, persuasive impressions required to influence your prospects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dadf2d6 elementor-widget elementor-widget-heading\" data-id=\"dadf2d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increased Brand Awareness\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a47027b elementor-widget elementor-widget-text-editor\" data-id=\"a47027b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Getting your message out to your potential customers and then reinforcing the message through repetition is the only way to increase broad market awareness for your product. As long as the publications are appropriate and reach your target audience, the concept is to drive up published articles in print and electronic media month after month until it reaches the maximum sustainable level.<\/p>\n<p>The message must then be repeated \u2013 over and over \u2013 to generate an increasing awareness of your product.<\/p>\n<p>Why is repetition so critical to creating brand awareness? How many times do you have to see a promotion before you really get interested in a product? 3 times? 10 times?<\/p>\n<p>Maybe a better question to ask is: \u201chave you ever purchased anything the very first time you heard about it?\u201d If you\u2019re like most people, the answer is \u201cno.\u201d In fact, studies have shown that prospects don\u2019t even register the message until it has been repeated 3 times or more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f30f73 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"6f30f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 32H336c-26.5 0-48 21.5-48 48v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48zm-288 0H48C21.5 32 0 53.5 0 80v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEric Rosenthal, Magnet Paints\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSeeing your product over and over in multiple places gets people talking. That\u2019s what Marketing Publicity does. I get calls from people saying, \u2018I see you everywhere, so I finally decided to call you\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c02740 elementor-widget elementor-widget-heading\" data-id=\"4c02740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Power PR works to repeat your key message through a series of article formats including:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c276930 elementor-widget elementor-widget-text-editor\" data-id=\"c276930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Full-length feature articles<\/li>\n<li>Customer testimonials<\/li>\n<li>Application stories<\/li>\n<li>New product releases<\/li>\n<li>News announcements<\/li>\n<li>\u201cHow To\u201d articles<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5806af elementor-widget elementor-widget-text-editor\" data-id=\"d5806af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Each of the articles we write is then called on by one of Power PR\u2019s dedicated Media Relations Specialists (MRS). The MRS contacts each editor,\u00a0<em><strong>in person<\/strong><\/em>, which stands in stark contrast to the \u201cblast fax\u201d technique employed by most PR firms. With over 15,000 articles to our credit, we have found our technique generates a higher number of published articles.<\/p>\n<p>By sustaining a high volume of credible articles in the media, your prospects are sure to encounter and read the articles several times, allowing the message to register and impinge. In this manner, you can potentially communicate with millions of prospects at an extremely low overall cost per prospect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee15c59 elementor-widget elementor-widget-heading\" data-id=\"ee15c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sales Leads\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56da92d elementor-widget elementor-widget-text-editor\" data-id=\"56da92d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Compelling, persuasive news articles and feature stories about your products, published in volume, in front of potential customers, will generate qualified sales leads.<\/p>\n<p>Once the leads begin to roll in, it will be up to your sales staff to quickly and expertly follow up and \u201csell\u201d these prospects.<\/p>\n<p>Fortunately, marketing publicity will not only bring in a volume of qualified sales leads but also improve the quality of leads \u2013 so the sales staff spends more time with prospects inclined to buy your product or service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9351c26 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9351c26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 32H336c-26.5 0-48 21.5-48 48v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48zm-288 0H48C21.5 32 0 53.5 0 80v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDoug Commette, Gusmer Corporation\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tI was speaking to one of the salesmen recently, and he told me that the phone was ringing off the hook and that a lot of the responses were coming from articles that they knew were only from your efforts. Keep up the good work.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9118b55 elementor-widget elementor-widget-heading\" data-id=\"9118b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">These sales leads are often superior because:\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eb55fd elementor-widget elementor-widget-text-editor\" data-id=\"0eb55fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>As opposed to ads that can communicate very little about a product, published articles can educate the prospect about a \u201cdifficult-to-explain\u201d technology, provide the prospect with a contextual explanation to establish the need for the product, highlight industry trends, etc. This means that prospects are typically much more educated about your product upon first contact.<\/li>\n<li>As opposed to most forms of promotion, marketing publicity is more credible with prospects because it comes from a third-party source (a publication) and includes powerful third-party testimonials and endorsements.<\/li>\n<li>When there is a large quantity of published articles, the prospect often feels more comfortable that the company is a legitimate player. Without this market awareness, prospects may have a healthy dose of skepticism because \u201cthey\u2019ve never heard of your company or product.\u201d<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>With the quantity of published articles generated and repeated over time, you begin to build mass awareness for your product(s) in your target markets and a large quantity of superior leads will result.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d47a89a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d47a89a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-77dd809 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"77dd809\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c40bf52 elementor-widget elementor-widget-heading\" data-id=\"c40bf52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sales Generation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93368d7 elementor-widget elementor-widget-text-editor\" data-id=\"93368d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you want strong, steadily increasing sales, improving profit margins, and decreasing cost of sales throughout the life of your company, the\u00a0<a href=\"https:\/\/powerpr.com\/services\/\" target=\"_blank\" rel=\"noopener\">Power PR marketing publicity program<\/a>\u00a0is the answer.<\/p>\n<div class=\"blockquote\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58955e7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"58955e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d139d0 elementor-widget elementor-widget-image\" data-id=\"9d139d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/web4.4imidev.com\/wp-content\/uploads\/2019\/03\/5steps1.jpg\" class=\"attachment-large size-large wp-image-1366\" alt=\"\" srcset=\"https:\/\/web4.4imidev.com\/wp-content\/uploads\/2019\/03\/5steps1.jpg 800w, https:\/\/web4.4imidev.com\/wp-content\/uploads\/2019\/03\/5steps1-300x200.jpg 300w, https:\/\/web4.4imidev.com\/wp-content\/uploads\/2019\/03\/5steps1-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c011d5f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c011d5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2905b34 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"2905b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 32H336c-26.5 0-48 21.5-48 48v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48zm-288 0H48C21.5 32 0 53.5 0 80v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAnn Price, Motek Information Systems\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPower PR produced many large, feature articles in high-profile industry publications that have favorably impacted our bottom line via substantial increases in lead and sales.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9205209 elementor-widget elementor-widget-text-editor\" data-id=\"9205209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing publicity has a major impact on the sales cycle, including:<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Marketing publicity improves the efficiency of sales staff so that they can spend more time speaking with qualified prospects about bids, quotes, and proposals instead of making cold calls or circumventing gatekeepers.<\/li>\n<li>Marketing publicity shortens the sales cycle length because the prospect is typically more educated about your product.<\/li>\n<li>Marketing publicity\u00a0<a href=\"https:\/\/powerpr.com\/clients\/\" target=\"_blank\" rel=\"noopener\">\u201cpre-sells\u201d the client<\/a>\u00a0\u2013 moving them closer to a sale prior to first contact.<\/li>\n<li>Marketing publicity can remind a past customer that they need a new or improved product and stimulate a call-in.<\/li>\n<li>Published articles generated by marketing publicity can be shown to the client during the sales cycle to further the sale and add credibility and weight to the sales presentation.<\/li>\n<\/ul>\n<p>Sales will result as sales leads accumulate and your sales staff follows up.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bca6be0 elementor-widget elementor-widget-heading\" data-id=\"bca6be0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market Expansion\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5766a4f elementor-widget elementor-widget-text-editor\" data-id=\"5766a4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sections_group\">\n<div id=\"post-181\" class=\"no-share post-181 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-powerpr-tips tag-brand-awareness tag-lead-generation tag-sales tag-tips-insights\">\n<div class=\"post-wrapper-content\">\n<div class=\"section the_content has_content\">\n<div class=\"section_wrapper\">\n<div class=\"the_content_wrapper\">\n<p>As sales increase to new heights, market expansion will occur.<\/p>\n<p>Here are some examples of\u00a0<a href=\"https:\/\/powerpr.com\/clients\/\" target=\"_blank\" rel=\"noopener\">Power PR clients<\/a>\u00a0that have achieved expansion through marketing publicity:<\/p>\n<ul>\n<li>Our client, Gusmer, announced record sales last year after 2 years with Power PR.<\/li>\n<li>Our client, the National Food Laboratory, announced record sales last year after 2 years with Power PR.<\/li>\n<li>Our client, Spiralock, announced a record sales year after 1.5 years with Power PR.<\/li>\n<li>Our client in the electric power market set record sales in 2002, 2003, 2004 with Power PR.<\/li>\n<li>Another client went from $15 million annual gross to over $100 million annually over 7 years \u2013 setting record sales at least three times over that span.<\/li>\n<li>Our client, Magnet Paints, experienced 600% growth and set a sales record after 1 year with Power PR.<\/li>\n<li>Our client, DynaCon, set record sales in 2003 and outdid themselves in 2004.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>What is their secret? These companies launched an aggressive, sustained marketing publicity program to deliver their message, and it led to the generation of leads and sales. And expansion occurred.<\/p>\n<p>However, expansion and growth can also be fragile. Expansion must be maintained by continuing to communicate and repeat your message through marketing publicity.<\/p>\n<p>Just as it has already been proven for these and a large number of other companies, a well-crafted marketing publicity program is an increasingly vital element of any marketing plan. Look for marketing publicity to gain increasing acceptance as the millennium\u2019s newest tool to help any organization expand its business.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>To make headway against an established market leader or bring a new product to market, you need to reach a large number of potential customers repeatedly with your message. To accomplish this task, Power PR employs advanced\u00a0marketing publicity\u00a0techniques to take each client through the following 5 steps. Through a sustained program, many of our clients achieve record expansion. Impressions Like launching a rocket into orbit, it takes a tremendous amount of initial energy to launch a company or product from obscurity to a state of recognition. The first goal of a\u00a0marketing publicity\u00a0program\u00a0is simply to drive up the number of impressions \u2013 or number of times your potential customers receive your message \u2013 as quickly, broadly, and inexpensively as possible. Of course, the message is of utmost importance. You will waste time and money if prospects don\u2019t believe your message. To increase the credibility of your message, we utilize the power of objective, third-party endorsements by interviewing and including testimonials in our articles from your customers and industry experts. As a result, Power PR is able to carefully construct powerful feature articles, customer testimonials, and new product press releases that deliver your key message. Steve Johnson, Marketing Director, DPI Labs Power PR has shown a consistent ability to place within industry-respected publications various high-quality, detailed articles about our products and services. The result has been increased exposure into the minds of prospects and customers\u2013hundreds if not thousands of major decision-makers interested in our products. Power PR tracks impressions by considering the quantity of published articles (we guarantee 60 per year, the minimum for our full product publicity program) as well as the circulation of those publications. These statistics give you a good idea of how many potential customers we reach with your message. If you aren\u2019t generating 60 or more published articles per year about your company or products, you are not creating the quantity of credible, persuasive impressions required to influence your prospects. Increased Brand Awareness Getting your message out to your potential customers and then reinforcing the message through repetition is the only way to increase broad market awareness for your product. As long as the publications are appropriate and reach your target audience, the concept is to drive up published articles in print and electronic media month after month until it reaches the maximum sustainable level. The message must then be repeated \u2013 over and over \u2013 to generate an increasing awareness of your product. Why is repetition so critical to creating brand awareness? How many times do you have to see a promotion before you really get interested in a product? 3 times? 10 times? Maybe a better question to ask is: \u201chave you ever purchased anything the very first time you heard about it?\u201d If you\u2019re like most people, the answer is \u201cno.\u201d In fact, studies have shown that prospects don\u2019t even register the message until it has been repeated 3 times or more. Eric Rosenthal, Magnet Paints Seeing your product over and over in multiple places gets people talking. That\u2019s what Marketing Publicity does. I get calls from people saying, \u2018I see you everywhere, so I finally decided to call you Power PR works to repeat your key message through a series of article formats including: Full-length feature articles Customer testimonials Application stories New product releases News announcements \u201cHow To\u201d articles Each of the articles we write is then called on by one of Power PR\u2019s dedicated Media Relations Specialists (MRS). The MRS contacts each editor,\u00a0in person, which stands in stark contrast to the \u201cblast fax\u201d technique employed by most PR firms. With over 15,000 articles to our credit, we have found our technique generates a higher number of published articles. By sustaining a high volume of credible articles in the media, your prospects are sure to encounter and read the articles several times, allowing the message to register and impinge. In this manner, you can potentially communicate with millions of prospects at an extremely low overall cost per prospect. Sales Leads Compelling, persuasive news articles and feature stories about your products, published in volume, in front of potential customers, will generate qualified sales leads. Once the leads begin to roll in, it will be up to your sales staff to quickly and expertly follow up and \u201csell\u201d these prospects. Fortunately, marketing publicity will not only bring in a volume of qualified sales leads but also improve the quality of leads \u2013 so the sales staff spends more time with prospects inclined to buy your product or service. Doug Commette, Gusmer Corporation I was speaking to one of the salesmen recently, and he told me that the phone was ringing off the hook and that a lot of the responses were coming from articles that they knew were only from your efforts. Keep up the good work. These sales leads are often superior because: As opposed to ads that can communicate very little about a product, published articles can educate the prospect about a \u201cdifficult-to-explain\u201d technology, provide the prospect with a contextual explanation to establish the need for the product, highlight industry trends, etc. This means that prospects are typically much more educated about your product upon first contact. As opposed to most forms of promotion, marketing publicity is more credible with prospects because it comes from a third-party source (a publication) and includes powerful third-party testimonials and endorsements. When there is a large quantity of published articles, the prospect often feels more comfortable that the company is a legitimate player. Without this market awareness, prospects may have a healthy dose of skepticism because \u201cthey\u2019ve never heard of your company or product.\u201d \u00a0 With the quantity of published articles generated and repeated over time, you begin to build mass awareness for your product(s) in your target markets and a large quantity of superior leads will result. Sales Generation If you want strong, steadily increasing sales, improving profit margins, and decreasing cost of sales throughout the life of your company, the\u00a0Power PR marketing publicity program\u00a0is<\/p>\n","protected":false},"author":1,"featured_media":1367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,24],"tags":[45,30,76,42],"class_list":["post-1364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-powerpr-tips","tag-brand-awareness","tag-lead-generation","tag-sales","tag-tips-insights"],"_links":{"self":[{"href":"https:\/\/web4.4imidev.com\/index.php\/wp-json\/wp\/v2\/posts\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web4.4imidev.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web4.4imidev.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web4.4imidev.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web4.4imidev.com\/index.php\/wp-json\/wp\/v2\/comments?post=1364"}],"version-history":[{"count":17,"href":"https:\/\/web4.4imidev.com\/index.php\/wp-json\/wp\/v2\/posts\/1364\/revisions"}],"predecessor-version":[{"id":1383,"href":"https:\/\/web4.4imidev.com\/index.php\/wp-json\/wp\/v2\/posts\/1364\/revisions\/1383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web4.4imidev.com\/index.php\/wp-json\/wp\/v2\/media\/1367"}],"wp:attachment":[{"href":"https:\/\/web4.4imidev.com\/index.php\/wp-json\/wp\/v2\/media?parent=1364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web4.4imidev.com\/index.php\/wp-json\/wp\/v2\/categories?post=1364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web4.4imidev.com\/index.php\/wp-json\/wp\/v2\/tags?post=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}